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THE ENGLISH LANGUAGE: BASIC VOCABULARY: DOUBLESPEAK

Doublespeak

The worst situation for businesspeople is when they have to tell their employees they are no longer wanted.

The latest paraphrase used for sacking people has come up in connection with Barclaycard who justified their redundancies as a consequence of ' a change designed to deliver significant improvements to customer services'. Cold comfort for those being sacked... Barclaycard could have used other euphemisms such as :

- jobs 'fall away'
- jobs are 'de-emphasised'
- jobs are 'downsized'
- jobs are 'delayered'
- jobs are 'destructured'
- jobs are 'flattened'
- jobs are 'right-sized'
- jobs are 'iced' , which is an acronym for an 'involuntary career event'

Reasons for redundancies can read like:
- 'restructuring to meet the competitive demands of the marketplace'
- 'a realignment of the senior management team'
- 'a more rapid integration of the organisational structure'
- 'to provide a seamless global organisation'


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