The World Is Flat: A Brief History of the Globalized World in the Twenty-First Century by T.L. Friedman (hier online bestellen)
Thomas Friedman’s examination of the influences shaping business and competition in a technology-fueled global environment is a call to action for governments, businesses and individuals who must stay ahead of these trends in order to remain competitive.
In a narrative punctuated by case studies, interviews and sometimes surprising statistics, Friedman’s message is clear: be prepared, because this phenomenon waits for no one. Without rhetoric or scare tactics, he paints a picture of a world moving faster than most can keep up. As we explore America’s place in the fast-evolving world economic platform, Friedman presents not only the problems we face, but preventative measures and possible solutions.
The World is Flat is an historical and geographical journey, with stories and anecdotes from the days of Columbus to a modern day Indian call center; from the Great Depression to the home office of a Midwestern-USA housewife demonstrating the pervasiveness of the world-flattening trend. Spanning a broad range of industries, cultures and schools of thought, the real-world examples presented as evidence of his theory are undeniable.
From teleconferencing to podcasts and manufacturing to restaurant order taking, The World is Flat leaves no stone unturned in a quest for answers to a problem that most cannot even define. Friedman’s dissection of globalization is a valiant attempt at explaining and understanding the forces driving the flattening of the world, though he admits that the very nature of beast prevents one from having all of the answers. This candor is in keeping with the theme of the entire book, in that we must learn how to learn, teaching ourselves to stay curious and innovative, if we are to excel in a global economy.
As he moves towards the end of this presentation of his theory, Friedman warns of the forces that could seriously harm or slow the flattening of the world, particularly the threat posed by terrorist networks such as Al-Qaeda. His perspective is refreshing in a media driven largely by scare tactics and fear mongering as he encourages a realistic and objective approach to this threat.
As people become more able to collaborate, compete and share with others of different cultures, religions, educational backgrounds and languages, The World is Flat is a necessary reality check to bring these factors into perspective and offer, if not answers to every problem, the drive to uncover working solutions.
About the author:
Thomas L. Friedman was UPI's Beirut correspondent from 1979 to 1981. In 1982, he became the New York Times Beirut bureau chief, winning a 1983 Pulitzer Prize for his coverage of the Israeli invasion of Lebanon. In 1984, he moved to Jerusalem as the Times bureau chief, and in 1988 won a second Pulitzer Prize for reporting. He is also the author of the national bestseller The Lexus and the Olive Tree. He was awarded a Guggenheim Fellowship for his work on this book. He lives in Washington with his family.
Taschenbuch: 672 Seiten
Verlag: Penguin UK; Auflage: new edition, revised, expanded and updated. (5. Juli 2007)
Preis: € 10,30