Selling More
For questions 25-34, read the text below. Use the word given in capitals at the end of each line to form a word that fits in the space in the same line. There is an example at the beginning (0).
[Example] It has long been known that the (0) ___sales___of any
SELL
particular (25)___________________can be affected by its appearance in a
PRODUCE
shop or store. The appearance of an item is (26)__________________ affected
BASE
by the (27)_________________and colour in the shop and its position relative
LIGHT
to other items. This is perhaps most (28)____________________in supermarkets,
APPEAR
where it has been found that the most (29)_____________________ place for gum
EFFECT
and batteries is (30)______________________ before the check-out. Supermarkets
DIRECT
also persuade customers to buy by (31)____________________some areas and
BRIGHT
pumping the smell of fresh bread into the (32)_____________________ section.
BAKE
This sounds perfectly (33)_______________________, but it has also been found that
REASON
smells that have absolutely no (34)________________________ with the items on sale
CONNECT
can encourage people to buy these items.
Source(p. 22):
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